Coaching All Divisions

Bikini · Fit Model · Figure · Wellness · Women's Physique · Bodybuilding · Men's Classic Physique 

50+ first-time competitors 

IFBB & OCB Bikini Pros built 

Health-first, no-extremes prep

The Difference 

Other teams hand you a basic plan. We hand you a team that gives you everything you need to succeed as a competitor so you don't have to piece it together from 3-5 different companies.

Everything you need, under one roof:

  • Health-first, always. No pressure to use PEDs. Stage-ready with no extremes.
  • Posing from week one. No last-minute scramble.
  • Your one-stop shop. Training, nutrition, posing, mindset, and your competition suit. One team, one plan, one place.

No crash preps. No cookie-cutter PDFs. No disappearing coach.

Book Your Free Consult

Pick Your Path

Not sure which? That's what the call is for.

  • Standard: $250/month

    A plan and a coach in your corner every week.

    • Custom training and macros for your division
    • Weekly check-ins, adjusted as you go
    • Add posing whenever you're ready
    Book Your Free Consult 

  • Elite: $399/month (Most Popular) 

    Look prepared, not panicked.

    Everything in Standard, plus:

    • Weekly video check-in and faster replies
    • Monthly live posing session and Mental Edge session with Holly
    • Your team posing suit after 3 months
    Book Your Free Consult 

  •  The Stage-Ready Experience: $6,000/year 

    Everything handled. Suit included.

    Everything in Elite, plus:

    • Your custom competition suit
    • Your coach backstage on show day
    • Plus other show day essentials like your robe and jewelry
    Book Your Free Consult 

Real Athletes. Real Results.

  • Sherry

    NPC Figure 

    First Show

    2nd Novice, 2nd Open, 2nd Masters

  • Taylor

    NPC Bikini 

    First Show

    5th Open

  • Andrea

    OCB Bikini

    First Show

    4th Novice

  • Debbie

    NPC Bikini 

    Returning Competitor

    Turned Pro

  • Amanda

    NPC Figure

    Bikini to Figure

    1st Novice & 3rd Open

  • Casey

    NPC Fit Model 

    First Show

    4th Novice, 6th Open

  • Dave

    NPC Men's Physique

    First Show

    5th Open

  • Lindsey

    OCB Bikini

    Returning Competitor

    Turned Pro

  • Tawyna

    NPC Bikini

    First Show

    5th Novice & 5th Open

  • Heather

    NPC Bikini

    First Show

    1st Masters, 3rd Novice, 4th Open

  • Jessica

    NPC Fit Model

    First Show

    4th Open & 5th Masters

  • Linda

    NPC Bikini

    First Show

    3rd True Novice, 3rd Novice, 4th Open, 1st Masters

  • Purnima

    NPC Wellness

    First Show 

    3rd Open & 1st Novice

    (Vegetarian Athlete)

  • Marie

    NPC Fit Model

    First Show

    2nd Novice

  • Chelsea

    NPC Wellness

    First Show

    1st Novice & 2nd Open

  • Amanda

    NPC Bikini

    First Show

    6th Novice, 7th Open, 4th Masters

  • Pagona

    NPC Figure

    First Show

    1st Masters & 3rd Novice

  • Rachel

    NPC Bikini 

    First Show

    3rd Novice & 5th Open

    (Vegetarian Athlete)

  • Chelsea

    NPC Bikini

    First Show

    5th Open, 4th Novice

  • Meredith

    OCB Bikini

    First Show

    4th Open & 3rd Novice

 Is this for you? 

Yes, if you want to do this healthy, want one team for all of it, and see competing as a long game, whether you're ready to prep now or need to build first.

Not a fit for crash preps or macros-only coaching.

Book Your Free Consult

 How it works 

  1. Book a free 30-minute consult.
  2. We talk goals, division, and timeline.
  3. You get a plan: prep now, or build first and prep when you're ready.
Book Your Free Consult

FAQ's

I'm new to competing. Where do I start?

Start with a 30-minute consultation. We'll talk timeline, division, and readiness — and land you in Standard or Elite - most first-timers start in one of these two. 

What's the difference between Standard and Elite?

Three things: posing, contact time, and response speed. Elite adds a live 1:1 posing session every month, video feedback on submitted posing videos within 12 hours, and (after 3 months) your team posing suit as a milestone reward. Your weekly check-ins also become a live 15 minute video all instead of messaging back and forth, and between check ins your messages get a response within 12 hours instead of 24. Standard covers full training and nutrition with an async weekly check-in and 24 hour messaging response, and posing is available whenever you're ready to add it.

How far out from my show should I start prep?

Minimum 16 weeks for a first show, though 20–24 weeks is ideal. Scheduling a consultation with one of our coaches can help to determine an appropriate timeline.

Do I get a posing suit every month?

No, the posing suit is a one-time milestone reward, given once you have completed 3 months of continuous Elite or the Stage Ready Experience coaching. It's not a recurring monthly item like your check-ins or posing sessions.

Can I switch tiers after I start?

Yes. Anytime during your monthly coach call.

Is "mindset support" the same as a Mental Edge session?

No. Mindset support is part of every tier's weekly check-in. Your coach helping you talk through what's hard, keeping you accountable, or educating you as it comes up. A Mental Edge session is a separate, dedicated 1:1 with Holly, our board-certified mindset coach, included monthly starting at Elite.

 Ready to do this right? Let's talk. 

Book Your Free 30-Minute ConsultNot ready to book? Take the quiz